McGinn Marketing Research (MMR) conducts quantitative and qualitative research projects for clients in a variety of industries.

Who is MMR?

About Us

Frank McGinn is President of MMR. His 30+ years of relevant industry experience can be leveraged for your business’s success.

Frank has completed “the research trifecta”, with experience on the supplier (O’Neil Associates, Winona MRB, Creative Research Services, and MMR), client (Texas Instruments), and agency (Ackerman McQueen) sides of the business.



MMR has experience using a wide range of quantitative and qualitative methodologies, including those listed below.

Quantitative Methods:

  • Online Surveys
  • Telephone Surveys
  • In-Person Surveys
  • Integrated Voice Response (IVR) Surveys
  • Mall Intercept Surveys
  • On-Site Surveys
  • Home Use Tests
  • Mail Surveys
  • Mixed Mode/Hybrid Surveys

Qualitative Methods:

  • Online Groups, Mini-Groups, or One-On-Ones
  • Telephone Groups, Mini-Groups, or One-On-Ones
  • In-Person Groups, Mini-Groups, or One-On-Ones
  • Online Bulletin Boards
  • Usability Testing/User Experience Research
  • On-Site Qualitative (Retail/Restaurant/Conference)
  • Ethnographies
  • Observational Research

As always, the recommended methodology is an outgrowth of the specific research objectives, the types of information desired to be obtained, and the most appropriate and feasible way to achieve those goals.

Frank is an experienced moderator and interviewer, having worked across a myriad of industries and in a variety of traditional and non-traditional environments. He is also RIVA trained, having completed the MTS II course (Enhancing Performance).

References as well as a sample DVD of moderating abilities from a non-competing industry will be provided upon request.



MMR works with supplier partners to provide specific services, as needed, on a given project. These supplier partners have been vetted and proven to meet MMR’s quality standards. And, importantly, working with these partners is seamless to the client, as MMR manages all aspects of each project assignment it is contracted to complete.

These partners assist MMR with the following:

  • Data collection services (domestic and international)
  • Data processing services
  • Advanced analytics
  • Facility rentals and hosting
  • Recruiting services
  • Sample and list sources
  • Visualization services

All partners who will assist MMR on a given project are detailed in our proposal and their costs are comprehended in MMR’s estimate.