FULL-SERVICE PRIMARY RESEARCH FIRM

McGinn Marketing Research (MMR) conducts quantitative and qualitative research projects for clients in a variety of industries.

Who is MMR?

About Us

Frank McGinn is President of MMR. His 30+ years of relevant industry experience can be leveraged for your business’s success.

Frank has completed “the research trifecta”, with experience on the supplier (O’Neil Associates, Winona MRB, Creative Research Services, and MMR), client (Texas Instruments), and agency (Ackerman McQueen) sides of the business.

WHY CHOOSE US?

SERVICES

Quantitative Research

Design and implement survey research projects of varying complexity

Qualitative Research

Conduct ad hoc qualitative research studies using a range of methodologies

Research Consulting

Work as an in-house marketing research consultant for your organization

Training

Train your staff on specific quantitative or qualitative research techniques
WHAT TECHNIQUES DO WE USE?

Methodologies

MMR has experience using a wide range of quantitative and qualitative methodologies, including those listed below.

Quantitative Methods:

  • Online Surveys
  • Telephone Surveys
  • In-Person Surveys
  • Integrated Voice Response (IVR) Surveys
  • Mall Intercept Surveys
  • On-Site Surveys
  • Home Use Tests
  • Mail Surveys
  • Mixed Mode/Hybrid Surveys

Qualitative Methods:

  • Online Groups, Mini-Groups, or One-On-Ones
  • Telephone Groups, Mini-Groups, or One-On-Ones
  • In-Person Groups, Mini-Groups, or One-On-Ones
  • Online Bulletin Boards
  • Usability Testing/User Experience Research
  • On-Site Qualitative (Retail/Restaurant/Conference)
  • Ethnographies
  • Observational Research

 
 
 
As always, the recommended methodology is an outgrowth of the specific research objectives, the types of information desired to be obtained, and the most appropriate and feasible way to achieve those goals.

Frank is an experienced moderator and interviewer, having worked across a myriad of industries and in a variety of traditional and non-traditional environments. He is also RIVA trained, having completed the MTS II course (Enhancing Performance).

References as well as a sample DVD of moderating abilities from a non-competing industry will be provided upon request.

WHAT EXPERIENCE DO WE HAVE?

Industries

MMR has experience working with clients in a variety of industries, including:

WHAT PROJECTS DOES MMR CONDUCT?

PROJECT SPECIALTIES

Concept Testing/Screening

Reduce several product concepts down to a more reasonable number of ideas for development

Brand Tracking/Competitive Assessment

Assess the relative health and perceptions of your brand vis-à-vis the competition

Product Line/Characteristic Optimization

Optimize your product line or specific features of a given product offering

Ideation

Assist in the formulation of ideas to address customer needs, generate concepts, or develop names

Pricing Research

Identify appropriate pricing for products or services as well as measure demand at various price points

Usability/User Experience

Utilize user-centered testing to optimize product design and user experiences

Market Segmentation

Size and scope current or future markets by identifying groups that share particular characteristics

Communications Strategy/Testing

Test potential communications strategies or executions to maximize their effectiveness

Attitude, Awareness, And Usage Studies

Measure the target market’s attitudes towards, as well as awareness and usage of, your brand and key competitors

Customer Satisfaction And Loyalty

Evaluate satisfaction and loyalty of your customers relative to competition or a comparison standard

WITH WHOM DO WE WORK?

PARTNERS

MMR works with supplier partners to provide specific services, as needed, on a given project. These supplier partners have been vetted and proven to meet MMR’s quality standards. And, importantly, working with these partners is seamless to the client, as MMR manages all aspects of each project assignment it is contracted to complete.

These partners assist MMR with the following:

  • Data collection services (domestic and international)
  • Data processing services
  • Advanced analytics
  • Facility rentals and hosting
  • Recruiting services
  • Sample and list sources
  • Visualization services

All partners who will assist MMR on a given project are detailed in our proposal and their costs are comprehended in MMR’s estimate.

HOW IS MMR DIFFERENT?
HOW DO I REACH MMR?

Contact


WE ARE ACCEPTING NEW PROJECTS.

MMR is extremely flexible about the types of primary research engagements it can take on, including full-service projects or help with just a portion of a project, such as moderation, discussion guide or questionnaire development, or data analysis. So, too, Frank is available as an in-house research consultant or trainer.

Feel free to contact us by any of the following:

9518 Brentgate Drive Dallas, TX 75238 United States
(214) 340-5390
frank@mcginnmr.com
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